We just love do-gooder celebrities. Bono, along with Ali Hewson, are making an appearance in a new ad campaign to promote Hewson's ethical clothes label and some collaborative bags by LV. BeingBoiled is unclear about LVMH's ethical history, so we won't comment on that, and instead wish them well; the new bag apparently features (as well as the LV embossed logo emblazoned all over it) a "handcrafted charm" (fashionspeak for "fairtrade keyring"), so it must be legit. Isn't it nice when one can indulge one's taste for luxury leather goods and make a contribution towards third world trade, all the the same time?
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